409 N. Zangs Blvd. - P.O. Box 4146 - Dallas, Texas - Phone W-3128
Founded in 1934 by W. H. "Bill" Pierce, a native of Carbondale, Illinois. The original building on the west side of Zang between 7th and 8th Streets was replaced in 1958. Pierce also founded the Dallas Gupton-Jones College of Mortuary Science and was a long-time Oak Cliff booster. He spear-headed "Operation Forward" in 1961, a long-range plan to revitalize Oak Cliff's image locally and nationally. He died in 1998.
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